Every dentist has dreams of seeing his/her dental practice scale high and become successful. Although it is good for your dental practice to be viable, attract prospective patients, and make profits, all this doesn’t come on a silver plate. As a dentist you’ve to come up with an effective marketing strategy that will keep your dental schedule full. Most dental professionals have invested thousands of dollars in marketing and advertising attempting of attracting prospective patients. And from all their efforts and money, all too often they don’t have anything to show for it.
By being more patient attractive and giving them a reason to choose you, you can offering a low risk or low cost promotion to make it easier for them to start the relationship with your practice. By offering something of value to the patient like a low cost initial offer or an ‘added value’ that they would receive as a bonus as part of another service, you’d have given your new and prospective dental patients a reason to contact you thus keeping your dental schedule full.
Another effective strategy on how to fill dental schedule is focusing on your dental marketing on the prospective patients and not you nor your staff in your dental marketing. All dental patients do have frustrations and other problems that cause them to seek a dentist. These problems and frustrations should be your hot buttons that you should focus on. Your dental marketing should address some of these hot buttons and not just emphasize your services. In your dental marketing should outline that care the dental patient will experience during their visit, the short waiting during the appointment, and what they should expect from your practice.
Many dental practices are struggling and to keep your dental schedule full you need to have systems in place to request referral from your current patients. I’m sure every practice has got regular patients right? Educate these patients and ask them to refer their friends, members of their families and relatives to your office. In addition your marketing message should be ‘entertainingly educational’ so that it should not be perceived as annoying ad but rather a valuable information.
Your marketing should be consistent and should be done to your prospective patients. Market your services frequently and consistently to same audience. According to research, an average customer is not likely to buy until the seventh positive encounter with the business. If you launch a direct mail campaign do it once a month for a period of about 10 months and you’ll gradually fill dental schedule because; the response rate will go up exponentially. Come up with an effective plan that will help you track your results. This will help you to know which marketing pieces are keeping your dental schedule full and have kept attracting new dental patients.
Another factor you have to keep an eye on is the headline of your marketing material. The headline that addresses some the hot buttons is more likely to attract the attention of prospective patients than a headline that simply bears the name of your practice. Brainstorm your ideas and implement them for the benefit of your practice and they will help keep your dental schedule full.
By being more patient attractive and giving them a reason to choose you, you can offering a low risk or low cost promotion to make it easier for them to start the relationship with your practice. By offering something of value to the patient like a low cost initial offer or an ‘added value’ that they would receive as a bonus as part of another service, you’d have given your new and prospective dental patients a reason to contact you thus keeping your dental schedule full.
Another effective strategy on how to fill dental schedule is focusing on your dental marketing on the prospective patients and not you nor your staff in your dental marketing. All dental patients do have frustrations and other problems that cause them to seek a dentist. These problems and frustrations should be your hot buttons that you should focus on. Your dental marketing should address some of these hot buttons and not just emphasize your services. In your dental marketing should outline that care the dental patient will experience during their visit, the short waiting during the appointment, and what they should expect from your practice.
Many dental practices are struggling and to keep your dental schedule full you need to have systems in place to request referral from your current patients. I’m sure every practice has got regular patients right? Educate these patients and ask them to refer their friends, members of their families and relatives to your office. In addition your marketing message should be ‘entertainingly educational’ so that it should not be perceived as annoying ad but rather a valuable information.
Your marketing should be consistent and should be done to your prospective patients. Market your services frequently and consistently to same audience. According to research, an average customer is not likely to buy until the seventh positive encounter with the business. If you launch a direct mail campaign do it once a month for a period of about 10 months and you’ll gradually fill dental schedule because; the response rate will go up exponentially. Come up with an effective plan that will help you track your results. This will help you to know which marketing pieces are keeping your dental schedule full and have kept attracting new dental patients.
Another factor you have to keep an eye on is the headline of your marketing material. The headline that addresses some the hot buttons is more likely to attract the attention of prospective patients than a headline that simply bears the name of your practice. Brainstorm your ideas and implement them for the benefit of your practice and they will help keep your dental schedule full.
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