For any practice to remain competitive in the dental field, as a dentist/owner you have to make marketing and patient attraction a priority in order to get new dental patients. Many dentists are always looking for new marketing ideas, but you don’t have to struggle that hard. Dental health and the appearance of their smile is one of the concerns of many people are actively searching for solutions on. I’d like to share some ideas about your dental marketing you can use without investing more of your assets.
If you just finished the year or the next quarter, don’t sit back and rely on the reputation of your practice alone as a dental marketing strategy for the next 12 months. Although reputation and integrity is a cornerstone of a successful practice, you still need to act fast and come up with other dental marketing campaign ideas that will help grow your practice to beat your competition. Acting fast here means having your next marketing campaign mapped out before the last one ends. You always need to maintain that forward momentum because it is too hard to stop and restart again.
Prospective dental patients are always looking on their tablets or smartphones for dentists who will provide them with solutions to their needs. Waiting several more weeks or months before you start your next dental marketing strategy is too late. Have your campaign ads planned out on a calendar ready all the time. You definitely want clearly defined targets and goals (both short and long term) for your dental marketing efforts for your practice.
Another simple but effective dental marketing strategy for your practice is to use your existing dental office marketing campaigns and make a few changes to update it and leverage what is already working. Change things like the headline to appeal to your target audience. On these marketing campaign materials, ensure you added a color photo of someone smiling (can be your patient or a celebrity) to represent your marketing demographics.
Using a picture of a celebrity in all you ads is one of the best dental marketing techniques you can use to woo patients to your practice. Do you know this is what Nutrisystem did in 2012? They used Janet Jackson as its spokesperson. Janet is a well know celebrity and she was able to transform Nutrisystem Company. You can use local celebrities that your patients would know and recognize to gain attention.
Dental marketing isn’t as hard as you might be thinking. If you follow these ideas, definitely you’ll not have any problems at the beginning of the year or month. You just need to plan earlier, make a commitment, act fast and announce now what you’ll provide to your patients.
I hope you have been following my other posts where I discuss getting and keeping more dental patients. Use these techniques and strategies to get new dental patients into your practice.
If you just finished the year or the next quarter, don’t sit back and rely on the reputation of your practice alone as a dental marketing strategy for the next 12 months. Although reputation and integrity is a cornerstone of a successful practice, you still need to act fast and come up with other dental marketing campaign ideas that will help grow your practice to beat your competition. Acting fast here means having your next marketing campaign mapped out before the last one ends. You always need to maintain that forward momentum because it is too hard to stop and restart again.
Prospective dental patients are always looking on their tablets or smartphones for dentists who will provide them with solutions to their needs. Waiting several more weeks or months before you start your next dental marketing strategy is too late. Have your campaign ads planned out on a calendar ready all the time. You definitely want clearly defined targets and goals (both short and long term) for your dental marketing efforts for your practice.
Another simple but effective dental marketing strategy for your practice is to use your existing dental office marketing campaigns and make a few changes to update it and leverage what is already working. Change things like the headline to appeal to your target audience. On these marketing campaign materials, ensure you added a color photo of someone smiling (can be your patient or a celebrity) to represent your marketing demographics.
Using a picture of a celebrity in all you ads is one of the best dental marketing techniques you can use to woo patients to your practice. Do you know this is what Nutrisystem did in 2012? They used Janet Jackson as its spokesperson. Janet is a well know celebrity and she was able to transform Nutrisystem Company. You can use local celebrities that your patients would know and recognize to gain attention.
Dental marketing isn’t as hard as you might be thinking. If you follow these ideas, definitely you’ll not have any problems at the beginning of the year or month. You just need to plan earlier, make a commitment, act fast and announce now what you’ll provide to your patients.
I hope you have been following my other posts where I discuss getting and keeping more dental patients. Use these techniques and strategies to get new dental patients into your practice.
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