According to Tim McGarvey, a marketing consultant, there is something essential in the impact that others have over the growth of your office. Patients want to know that when they you’re your office to make an appointment that they are going to receive efficient and quality care. And for them to do this, they are looking for the opinion of others.
So how are you going to harness this power to get more dental patients, and boost the confidence and trust from prospective patients? There are several ways you can use social proof to make it go a long way on getting new dental patients. Changing prospects to your next new patient for life. Below are five social proof strategies for you to use in your practice:
Reviews and Testimonials
One terrific way of providing undeniable social proof that will help your practice get more dental patients is getting your satisfied patients to give you a raving review, and give you a testimonial. Not only will this help fill your schedule, it will also put you a step above your competitors.
Blog Comments
If there is something that can add more integrity and value to your practice, it is a dentist who is willing to stand besides his/her comments honestly. By responding to blog comments, answering questions (and even complaints), it will show your patients that you are a stand up practice because you are willing to take ownership and responsibility.
Badges
Displaying the icons of the companies that you do business with on your social media sites along with their site trust badges, it will give your site an aura of trust with just little effort on your part. This social proof strategy of marketing dental practices is effective, just make sure you are honest don’t say you have affiliation that don’t actually exist.
Use the Numbers Wisely
This is a great way of scaling your already successful practice even further. Using sales numbers (please be honest with the numbers) it’s much easier to have a patient accept care when they are on the fence because the social proof is there showing them others have already gone before them. It will give them the reassurance they are not alone.
Use Social Sharing buttons
Social media has a massive influence, and has potential to be very powerful in growing your practice. However, this is only possible if you can make it available. Encourage sharing by adding social sharing buttons on your websites and other online social media posts.
Social proof is a great marketing strategy that will help push your online visitors towards conversion. Whether that is through a newsletter subscription or an ad telling them to call you today, you are showing prospective patients that there are other patients just like them who are have been to your office and are happy they did. The end result is that they are likely to choose you as well based off the positive reaction you have had from other patients.
This is a simple technique to utilize in your practice to get the buzz going on social media to help you get more dental patients and keep more patients.
So how are you going to harness this power to get more dental patients, and boost the confidence and trust from prospective patients? There are several ways you can use social proof to make it go a long way on getting new dental patients. Changing prospects to your next new patient for life. Below are five social proof strategies for you to use in your practice:
Reviews and Testimonials
One terrific way of providing undeniable social proof that will help your practice get more dental patients is getting your satisfied patients to give you a raving review, and give you a testimonial. Not only will this help fill your schedule, it will also put you a step above your competitors.
Blog Comments
If there is something that can add more integrity and value to your practice, it is a dentist who is willing to stand besides his/her comments honestly. By responding to blog comments, answering questions (and even complaints), it will show your patients that you are a stand up practice because you are willing to take ownership and responsibility.
Badges
Displaying the icons of the companies that you do business with on your social media sites along with their site trust badges, it will give your site an aura of trust with just little effort on your part. This social proof strategy of marketing dental practices is effective, just make sure you are honest don’t say you have affiliation that don’t actually exist.
Use the Numbers Wisely
This is a great way of scaling your already successful practice even further. Using sales numbers (please be honest with the numbers) it’s much easier to have a patient accept care when they are on the fence because the social proof is there showing them others have already gone before them. It will give them the reassurance they are not alone.
Use Social Sharing buttons
Social media has a massive influence, and has potential to be very powerful in growing your practice. However, this is only possible if you can make it available. Encourage sharing by adding social sharing buttons on your websites and other online social media posts.
Social proof is a great marketing strategy that will help push your online visitors towards conversion. Whether that is through a newsletter subscription or an ad telling them to call you today, you are showing prospective patients that there are other patients just like them who are have been to your office and are happy they did. The end result is that they are likely to choose you as well based off the positive reaction you have had from other patients.
This is a simple technique to utilize in your practice to get the buzz going on social media to help you get more dental patients and keep more patients.
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