Ideas How to Create the Perfect Call to Action

Many practices are battling with the stiff competition in dental industry to get more dental patients but, one reason to this is because, most dental marketing isn’t converting prospects into patients because of weak call to action. Not all dentists are using effective calls to action in their dental practice marketing and some aren’t using them at all.

This article has explored a strong call to action ideas that will help you get more dental patients. So grab a mug of coffee, a pen and paper and get ready for the deluge of conversation you are about to experience.

Your CTA (Call To Action) has to be Benefit Oriented

When creating an offer CTA, ensure it has some form of benefit to the audience. If not your results will suffer a huge blow. For example if you’ve a free dental consultation, how are patients going to benefit from the consultation? If readers aren’t sure about the value your CTA will deliver, they will simply dismiss it.

Evoke Curiosity

When you effectively use curiosity, you’ll get more dental patients. Curiosity is the desire to know something and according to Andrew Sobel, one of the rules that will evoke curiosity among patients is to tell them what you do and the results they’ll get but every detail on how you do it. In the same to this, a study conducted at the University of California suggests that when curiosity is piqued, it results in changes in brain that help us to learn incidental information and also the subject at hand.

For instance when patients trust your services, they will be willing to take an action that you’ll ask them to take.

Aggravate the Problem and Offer a Solution

96% of unhappy customers don’t complain- yet 91% will simply walk away and never come back again, this is according to the research done by 1st Financial Training Services. What does this mean? It simply means if your call-to-action isn’t captivating, no patient is going to click. For you to create a captivating CTA and capture readers minds, your CTA has to:

• Identify the problem

• Agitate the problem

• Provide a Solution

Take a look at this example and from it, you can get an idea of how your CTA is supposed to be.

“Frustrated with toothache? There’s a simple and effective treatment that will have you pain free immediately…”

Sell the Trial

There is certain call-to-action that you can’t sit back and wait or you can’t just help but click and the “free offer” is one of the tactics. This tactic works and your practice will be able to get more dental patients. Don’t shy away from offering these valued services offers or information that is of benefit to the patient because there are ways you can convert these prospect into paying patients through your dental marketing.

Above all, never miss to have a CTA in all your marketing and advertising content.