What your Staff Need to Attract More Dental Patients

The most valuable asset you have in your office in terms of dental practice marketing is your dental team. This is the elephant in the room that you have to use effectively to get new and regular patients coming back, telling their friends and family members about how hospitality your team is, how polite your team is when responding to a phone call and how quick and efficient they serve you from the moment they step at your practice door. Your dental team will play a vital role in any marketing process and growth of your practice.

But for you to get success from your dental team and get more dental patients coming to your practice, your dental team needs to be constantly toned and re-trained (the training has to be an on-going thing). The office meetings you have shouldn’t be for gripe sessions but instead, they should be for training and keep things improving. If your dental team isn’t properly trained, your dental office marketing is going to fail.

Another important thing your dental team needs is to be accountable. It should be a responsibility of every team member to ensure they are getting new patients. And for you to execute this, make your team to be part of the practice or get them involved. Let them own part of the problem and let them know they are responsible for the outcome. From the gardener, to front office person to you as a doctor, it’s a duty of everyone to get new patients in.

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Incentivizing one way of showing gratitude and motivating your dental team go an extra mile to get more dental patients. Although you might be paying them well for the good job they do, but writing them a bonus check for their contribution towards the growth of your office is worth.

The $25 conversion system is the easiest to use. This is where it’s the duty of every member of your team to get patients from whichever your marketing system, be it through mail, texts or phone calls to get patients to show up for the appointment. This when they will get their $25 because at this point, they’d have played their part to bring this patient to the office and now the ball will be in your court. It’s up to you as a doctor to do your magic and convert them into patients.

Just an additional ingredient, your team are the ambassadors of your practice. They should have pride and enthusiasm such that they can’t wait to tell others about the quality of dentistry and personal attention available in their practice. They should not take their positions as a job but they should look at their positions as a calling. Through these steps, I believe you’ll be sure to get more dental patients and have successful marketing results. Therefore the success of your practice should start with you and your dental team.