What your Staff Need to Attract More Dental Patients

The most valuable asset you have in your office in terms of dental practice marketing is your dental team. This is the elephant in the room that you have to use effectively to get new and regular patients coming back, telling their friends and family members about how hospitality your team is, how polite your team is when responding to a phone call and how quick and efficient they serve you from the moment they step at your practice door. Your dental team will play a vital role in any marketing process and growth of your practice.

But for you to get success from your dental team and get more dental patients coming to your practice, your dental team needs to be constantly toned and re-trained (the training has to be an on-going thing). The office meetings you have shouldn’t be for gripe sessions but instead, they should be for training and keep things improving. If your dental team isn’t properly trained, your dental office marketing is going to fail.

Another important thing your dental team needs is to be accountable. It should be a responsibility of every team member to ensure they are getting new patients. And for you to execute this, make your team to be part of the practice or get them involved. Let them own part of the problem and let them know they are responsible for the outcome. From the gardener, to front office person to you as a doctor, it’s a duty of everyone to get new patients in.

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Incentivizing one way of showing gratitude and motivating your dental team go an extra mile to get more dental patients. Although you might be paying them well for the good job they do, but writing them a bonus check for their contribution towards the growth of your office is worth.

The $25 conversion system is the easiest to use. This is where it’s the duty of every member of your team to get patients from whichever your marketing system, be it through mail, texts or phone calls to get patients to show up for the appointment. This when they will get their $25 because at this point, they’d have played their part to bring this patient to the office and now the ball will be in your court. It’s up to you as a doctor to do your magic and convert them into patients.

Just an additional ingredient, your team are the ambassadors of your practice. They should have pride and enthusiasm such that they can’t wait to tell others about the quality of dentistry and personal attention available in their practice. They should not take their positions as a job but they should look at their positions as a calling. Through these steps, I believe you’ll be sure to get more dental patients and have successful marketing results. Therefore the success of your practice should start with you and your dental team.

Ideas How to Create the Perfect Call to Action

Many practices are battling with the stiff competition in dental industry to get more dental patients but, one reason to this is because, most dental marketing isn’t converting prospects into patients because of weak call to action. Not all dentists are using effective calls to action in their dental practice marketing and some aren’t using them at all.

This article has explored a strong call to action ideas that will help you get more dental patients. So grab a mug of coffee, a pen and paper and get ready for the deluge of conversation you are about to experience.

Your CTA (Call To Action) has to be Benefit Oriented

When creating an offer CTA, ensure it has some form of benefit to the audience. If not your results will suffer a huge blow. For example if you’ve a free dental consultation, how are patients going to benefit from the consultation? If readers aren’t sure about the value your CTA will deliver, they will simply dismiss it.

Evoke Curiosity

When you effectively use curiosity, you’ll get more dental patients. Curiosity is the desire to know something and according to Andrew Sobel, one of the rules that will evoke curiosity among patients is to tell them what you do and the results they’ll get but every detail on how you do it. In the same to this, a study conducted at the University of California suggests that when curiosity is piqued, it results in changes in brain that help us to learn incidental information and also the subject at hand.

For instance when patients trust your services, they will be willing to take an action that you’ll ask them to take.

Aggravate the Problem and Offer a Solution

96% of unhappy customers don’t complain- yet 91% will simply walk away and never come back again, this is according to the research done by 1st Financial Training Services. What does this mean? It simply means if your call-to-action isn’t captivating, no patient is going to click. For you to create a captivating CTA and capture readers minds, your CTA has to:

• Identify the problem

• Agitate the problem

• Provide a Solution

Take a look at this example and from it, you can get an idea of how your CTA is supposed to be.

“Frustrated with toothache? There’s a simple and effective treatment that will have you pain free immediately…”

Sell the Trial

There is certain call-to-action that you can’t sit back and wait or you can’t just help but click and the “free offer” is one of the tactics. This tactic works and your practice will be able to get more dental patients. Don’t shy away from offering these valued services offers or information that is of benefit to the patient because there are ways you can convert these prospect into paying patients through your dental marketing.

Above all, never miss to have a CTA in all your marketing and advertising content.

Ways in Which Social Proof can Help Attract Patients

According to Tim McGarvey, a marketing consultant, there is something essential in the impact that others have over the growth of your office. Patients want to know that when they you’re your office to make an appointment that they are going to receive efficient and quality care. And for them to do this, they are looking for the opinion of others.

So how are you going to harness this power to get more dental patients, and boost the confidence and trust from prospective patients? There are several ways you can use social proof to make it go a long way on getting new dental patients. Changing prospects to your next new patient for life. Below are five social proof strategies for you to use in your practice:

Reviews and Testimonials

One terrific way of providing undeniable social proof that will help your practice get more dental patients is getting your satisfied patients to give you a raving review, and give you a testimonial. Not only will this help fill your schedule, it will also put you a step above your competitors.

Blog Comments

If there is something that can add more integrity and value to your practice, it is a dentist who is willing to stand besides his/her comments honestly. By responding to blog comments, answering questions (and even complaints), it will show your patients that you are a stand up practice because you are willing to take ownership and responsibility.

Badges

Displaying the icons of the companies that you do business with on your social media sites along with their site trust badges, it will give your site an aura of trust with just little effort on your part. This social proof strategy of marketing dental practices is effective, just make sure you are honest don’t say you have affiliation that don’t actually exist.

Use the Numbers Wisely

This is a great way of scaling your already successful practice even further. Using sales numbers (please be honest with the numbers) it’s much easier to have a patient accept care when they are on the fence because the social proof is there showing them others have already gone before them. It will give them the reassurance they are not alone.

Use Social Sharing buttons

Social media has a massive influence, and has potential to be very powerful in growing your practice. However, this is only possible if you can make it available. Encourage sharing by adding social sharing buttons on your websites and other online social media posts.

Social proof is a great marketing strategy that will help push your online visitors towards conversion. Whether that is through a newsletter subscription or an ad telling them to call you today, you are showing prospective patients that there are other patients just like them who are have been to your office and are happy they did. The end result is that they are likely to choose you as well based off the positive reaction you have had from other patients.

This is a simple technique to utilize in your practice to get the buzz going on social media to help you get more dental patients and keep more patients.

Dental Marketing Resolutions Ideas

For any practice to remain competitive in the dental field, as a dentist/owner you have to make marketing and patient attraction a priority in order to get new dental patients. Many dentists are always looking for new marketing ideas, but you don’t have to struggle that hard. Dental health and the appearance of their smile is one of the concerns of many people are actively searching for solutions on. I’d like to share some ideas about your dental marketing you can use without investing more of your assets.

If you just finished the year or the next quarter, don’t sit back and rely on the reputation of your practice alone as a dental marketing strategy for the next 12 months. Although reputation and integrity is a cornerstone of a successful practice, you still need to act fast and come up with other dental marketing campaign ideas that will help grow your practice to beat your competition. Acting fast here means having your next marketing campaign mapped out before the last one ends. You always need to maintain that forward momentum because it is too hard to stop and restart again.

Prospective dental patients are always looking on their tablets or smartphones for dentists who will provide them with solutions to their needs. Waiting several more weeks or months before you start your next dental marketing strategy is too late. Have your campaign ads planned out on a calendar ready all the time. You definitely want clearly defined targets and goals (both short and long term) for your dental marketing efforts for your practice.

Another simple but effective dental marketing strategy for your practice is to use your existing dental office marketing campaigns and make a few changes to update it and leverage what is already working. Change things like the headline to appeal to your target audience. On these marketing campaign materials, ensure you added a color photo of someone smiling (can be your patient or a celebrity) to represent your marketing demographics.

Using a picture of a celebrity in all you ads is one of the best dental marketing techniques you can use to woo patients to your practice. Do you know this is what Nutrisystem did in 2012? They used Janet Jackson as its spokesperson. Janet is a well know celebrity and she was able to transform Nutrisystem Company. You can use local celebrities that your patients would know and recognize to gain attention.

Dental marketing isn’t as hard as you might be thinking. If you follow these ideas, definitely you’ll not have any problems at the beginning of the year or month. You just need to plan earlier, make a commitment, act fast and announce now what you’ll provide to your patients.

I hope you have been following my other posts where I discuss getting and keeping more dental patients. Use these techniques and strategies to get new dental patients into your practice.

Planning Your Future Marketing Campaign

Every dentist will not want to be left behind in his or her area. Effective dental office marketing can help your practice to get more dental patients. When you want your office to remain ahead of the competition, planning your future marketing campaign should be a primary consideration. In other words having a marketing plan is a requirement for your practice to grow.

Many dentists have found themselves in the middle of nowhere trying to get more dental patients and this is because they didn’t plan their marketing campaigns early. You can achieve this if you can do the following.

Have an Action Plan

Plan what you would like your practice to achieve. Would you like to have more families, older person, women or men as patients? In each and every month what would you want to achieve? More patients, increased profit etc. All these you have to plan early so that you can come up an effective marketing campaign.

Stop Marketing Incest

This is a common thing in dental industry. Many dentists copy what their competitors are doing in dental practice marketing. Chances are, they don’t know what they are doing either. You need to get out of dental industry look for the smart marketing outside and see how you can apply it in your practice.

Consider Mobile Marketing

The trend in dental mobile marketing according to the latest research is phenomenal. People are using their Smartphones and tablets to look for brands ads and mail ads. Don’t just focus on mobile marketing but instead utilize all your social media and your website.

The Content

Plan when and how you will release your content to the public. Your content should not only target new patients but engage your existing patients as well. Think of using videos and your video consider using a superstar or a role model like a musician, an athlete etc to make the video. Even the posters and newsletters consider using a picture of a known person in your area to narrate the content on your behalf.

Also don’t forget to use QR codes when planning your marketing campaign. Consider something like when patients come to your practice, they can dial the QR codes on their cell phones redeem points and they can retain them. Later on they can redeem for free dental check up or use the points on some special dental treatment or whatever you can think of offering patients.

Your marketing campaign should be ready before the start of the year or whichever way you might have planned your goals, your marketing campaign should always be ready in advance. Starting to operate a practice without the best dental marketing campaign, you’ll find office someplace that you didn’t expect it to be.

Don’t forget to analyze your strength, weakness, opportunities and threats (SWOT). SWOT analysis will help you to build and effective/winning marketing campaign that will enable your practice to get more dental patients. I might have not touched on every factor but the point is, always have a marketing plan for your practice ready if not plan it in advance.

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