Thursday 10 September 2015

Planning Your Future Marketing Campaign


Every dentist will not want to be left behind in his or her area. Effective dental office marketing can help your practice to get more dental patients. When you want your office to remain ahead of the competition, planning your future marketing campaign should be a primary consideration. In other words having a marketing plan is a requirement for your practice to grow.

Many dentists have found themselves in the middle of nowhere trying to get more dental patients and this is because they didn’t plan their marketing campaigns early. You can achieve this if you can do the following.

Have an Action Plan

Plan what you would like your practice to achieve. Would you like to have more families, older person, women or men as patients? In each and every month what would you want to achieve? More patients, increased profit etc. All these you have to plan early so that you can come up an effective marketing campaign.

Stop Marketing Incest

This is a common thing in dental industry. Many dentists copy what their competitors are doing in dental practice marketing. Chances are, they don’t know what they are doing either. You need to get out of dental industry look for the smart marketing outside and see how you can apply it in your practice.

Consider Mobile Marketing

The trend in dental mobile marketing according to the latest research is phenomenal. People are using their Smartphones and tablets to look for brands ads and mail ads. Don’t just focus on mobile marketing but instead utilize all your social media and your website.

The Content

Plan when and how you will release your content to the public. Your content should not only target new patients but engage your existing patients as well. Think of using videos and your video consider using a superstar or a role model like a musician, an athlete etc to make the video. Even the posters and newsletters consider using a picture of a known person in your area to narrate the content on your behalf.

Also don’t forget to use QR codes when planning your marketing campaign. Consider something like when patients come to your practice, they can dial the QR codes on their cell phones redeem points and they can retain them. Later on they can redeem for free dental check up or use the points on some special dental treatment or whatever you can think of offering patients.

Your marketing campaign should be ready before the start of the year or whichever way you might have planned your goals, your marketing campaign should always be ready in advance. Starting to operate a practice without the best dental marketing campaign, you’ll find office someplace that you didn’t expect it to be.

Don’t forget to analyze your strength, weakness, opportunities and threats (SWOT). SWOT analysis will help you to build and effective/winning marketing campaign that will enable your practice to get more dental patients. I might have not touched on every factor but the point is, always have a marketing plan for your practice ready if not plan it in advance.

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